Friday, October 26, 2012

Careful Use of Referral Names in Cover Letters - Quintessential ...

Continuing a series a series of excerpts by Susan Ireland from this article. As we did in our cover-letter white paper not long ago, Ireland examines some conventional wisdom about cover letters.

Conventional Wisdom: Reference someone at the start of the letter.
Ireland?s response: Well, maybe. It all depends on how you know that person, and how well-regarded your referrer is in the eyes of the person you?re writing to. For example, starting your cover letter by referencing the receptionist could be a mistake if you don?t really know her. She could be a temp or about to be fired, in which case you could be throwing your money on a losing race horse.
Even if you get the manager?s name from someone at a higher level, it?s good to know more about the relationship between the referrer and the manager. Let?s say you meet someone from ABC Company who tells you the name of the manager in the department where you?d like to work. Ask a few questions about how these two people know each other, what projects they?ve had ? dig a little to see if there?s a hint of good will or animosity. While it could be your winning ticket to be referred by a potential boss?s friend, it won?t help a bit to be recommended by his or her enemy.

Source: http://www.resumesandcoverletters.com/tips_blog/2012/10/careful-use-of-referral-names-.html

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